Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This job is part of the Marketing Team within the Global Engagement Division.
• Responsible for coordinating the development and execution of marketing campaigns to support our Flight and Alliances Marketing initiatives and help elevate our brand in a competitive landscape. 
  

What you'll do

• Assist in planning, implementing, and monitoring multi-channel campaigns to promote flights, destinations, and airline partnerships.
• Supports the development & execution of marketing campaigns including, but not limited to, copywriting, creative briefing and development and Q/A and campaign optimizations
• Gathers and shares creative specs with creative team and manages feedback to media team and channel owners.
• Ensure brand consistency across all marketing touchpoints, including paid and owned channels. Communicate and manages changes to creative rotation.
• Coordinate and maintain the marketing calendar, ensuring alignment with seasonal travel trends, holidays, promotional events, and cross-functional team initiatives.
• Collaborate with the aa.com content team to ensure alignment of messaging, branding, and user experience across digital platforms
• Liaises with internal and external stakeholders to develop campaigns, including, but not limited to Revenue Management, Corporate Communications, Legal and airline partners.
• Track and report on campaign performance metrics such as engagement, conversion rates, etc.

All you'll need for success

• Minimum Qualifications- Education & Prior Job Experience
  • Bachelor's degree or equivalent experience/training
  • 1 year marketing experience in a media agency or B2C marketing role
  • Media agency or relevant job experience 
    
     
• Preferred Qualifications- Education & Prior Job Experience
  • Master's degree
• Skills, Licenses & Certifications
  • Copywriting, graphic design skills or experience using Adobe Creative Suite or other marketing tools
  • Solid understanding of marketing best practices, including KPIs, benchmarking and measurement
  • Ability to work with cross-functional groups and develop relationships with key stakeholders
  • Excellent presentation skills and written/ oral communication skills
  • Exceptional project management skills with experience in working effectively under deadline pressures and balancing the needs of multiple stakeholders
    
     

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

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